Posts, posters, menus, merchandise and brand pieces from the brands I've run.
04 / 11 · The Lurline Bay Group, Bali · 2022
Takumi
The brief
Launch a Japanese fine dining (kaiseki) restaurant in a city full of casual sushi, and make it feel worth the price.
What I did
Built the brand from mood board to logo: the brush calligraphy identity, menus, vouchers and business cards. Wrote and managed the website, ran social, ads and influencers, and directed the photo and video shoots. Did the market research, marketing plan and press releases, hosted exclusive client and media evenings, and created partnerships such as Saké Night with Api Jiwa, pairing the chef's omakase with saké from Hakkaisan, Kurosawa and Oimatsu.
My role
Marketing & PR Manager and creative director, leading a designer, content creator, social media manager and photographer. Delivered the brand guidelines, marketing guidelines and press kit.
Result
Fully booked most nights in its first 5 months, with sold-out dinner events.
Website
takumibali.com ↗
Mirsa Ratina
Luxury hospitality, from the brand to the guest.
I'm a hospitality marketing manager based in Barcelona, with nine years across luxury resorts, restaurants and private villas in Bali, including NIHI Sumba, Condé Nast Traveler's #1 resort. I work across the whole journey, from brand and content to paid ads, OTA set-up and guest experience, and I run my own copper atelier, Tembaga Kayu.
People bring me their problems because I go to the root, not the symptom.
I learn fast and I'm curious about everything, especially AI, which runs half my workflow. When I'm not working, I'm with horses or somewhere quiet in nature.
How I lead
When I lead a team, I learn what every person does, so if something breaks at midnight, I can step in. Not as well as they would, but well enough that the guest never knows.
Work
Tembaga Kayu, Founder 2023 to now
Built the brand from the ground up, from identity and website to SEO and AI search, to win UHNW clients.
Mexicola Group, Commercial & Marketing Manager 2025
Ad reach and clicks up 35% across Luigi's, Da Maria and Mosto.
NIHI Sumba, Experiences Revenue Manager 2023 to 2025
Spend per guest up around 20%, with stronger guest satisfaction.
The Lurline Bay Group, Marketing & PR Manager 2019 to 2023
Revenue grew across the group during my time, helping fund its growth from 3 to 7 restaurants.
8 Degree Projects, Social Media Manager 2017 to 2019
Engagement up 65% and followers up 45% a year across groups, without paid spend.
Languages
English, Spanish · fluentIndonesian, Javanese · native
Catalan, Russian · beginner