Posts, posters, menus, merchandise and brand pieces from the brands I've run.
05 / 11 · Mexicola Group, Bali · 2025
Luigi's Hot Pizza
The brief
Make paid media actually pay.
What I did
Owned paid media strategy and execution. Audited what was running, then rebuilt the ads side by side with the creative director so every piece of content had one clear job: bookings, events or awareness. Matched each ad to its purpose, from weekly nights like Metto Monday and Pasta & Vino Wednesday to big events like Fight Night. Shared my paid ads know-how with the marketing director so the team could keep scaling.
My role
Commercial & Marketing Manager, working with the marketing director and creative director.
Result
Ad reach and clicks up 35%, by giving every ad one clear purpose.
Website
luigihotpizza.com ↗
Mirsa Ratina
Luxury hospitality, from the brand to the guest.
I'm a hospitality marketing manager based in Barcelona, with nine years across luxury resorts, restaurants and private villas in Bali, including NIHI Sumba, Condé Nast Traveler's #1 resort. I work across the whole journey, from brand and content to paid ads, OTA set-up and guest experience, and I run my own copper atelier, Tembaga Kayu.
People bring me their problems because I go to the root, not the symptom.
I learn fast and I'm curious about everything, especially AI, which runs half my workflow. When I'm not working, I'm with horses or somewhere quiet in nature.
How I lead
When I lead a team, I learn what every person does, so if something breaks at midnight, I can step in. Not as well as they would, but well enough that the guest never knows.
Work
Tembaga Kayu, Founder 2023 to now
Built the brand from the ground up, from identity and website to SEO and AI search, to win UHNW clients.
Mexicola Group, Commercial & Marketing Manager 2025
Ad reach and clicks up 35% across Luigi's, Da Maria and Mosto.
NIHI Sumba, Experiences Revenue Manager 2023 to 2025
Spend per guest up around 20%, with stronger guest satisfaction.
The Lurline Bay Group, Marketing & PR Manager 2019 to 2023
Revenue grew across the group during my time, helping fund its growth from 3 to 7 restaurants.
8 Degree Projects, Social Media Manager 2017 to 2019
Engagement up 65% and followers up 45% a year across groups, without paid spend.
Languages
English, Spanish · fluentIndonesian, Javanese · native
Catalan, Russian · beginner